About Julia
I've built six businesses over the last 20 years, spanning beauty, skincare, construction, photography and fitness.
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I've taken a skincare line from my basement to spas and stores across the U.S. and Canada.
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Built and led a team of 30. Signed leases and managed build-outs.
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Sourced vendors, negotiated terms and landed retail. Produced shoots, managed trade show teams and built brands from the name up.
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I've also made payroll through slow seasons, managed cash flow when things got tight and figured out what to do when the original plan stopped working.
I know how difficult and overwhelming building a business can be because I've done it. Again and again.
Along the way, other founders started coming to me for help with their own businesses. We worked through the real stuff: decisions, strategy, priorities and what actually needed to happen next.
Again and again, I heard some version of the same thing:
You should be doing this for other founders.
Eventually, I listened.
Today, I bring everything I've learned from building businesses, and helping others build theirs, to founders who need a clear-eyed, experienced partner to help them figure out what comes next and make it happen.
Credentials
Teaching and Speaking
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Keynote speaker, The Powder Group
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Taught beauty and business classes for The Makeup Show and The Powder Group
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Panelist, The Makeup Show and The Powder Group
Selected Work
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Department Head and Lead Artist, NBC Universal
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Key Artist and Makeup Artist, New York Fashion Week — Tom Ford, Hugo Boss, Victoria Beckham, Public School, Rebecca Minkoff, St. John, Alice & Olivia
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National campaigns — FILA, Under Armour, New Balance, Uniqlo, Tiare Hawaii
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On the selection team for Fenty Beauty's global artist search, reviewing portfolios nationwide
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Product development and brand consulting for beauty brands
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Beauty Editor, Bloginity
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Content writer for brands and publications
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Construction — the Starbucks on the NYS Thruway, equine and breeding facilities, firehouses
Press
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My work, my expertise and B3 Balm have been featured in The New York Times, Vogue, Glamour, Us Weekly, Real Simple, Well+Good, New York Magazine's The Strategist, Byrdie, Into The Gloss, The Zoe Report, Bustle, Prevention, Daily Mail, and the New York Post
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Prevention Beauty Award — B3 Balm Veritas Lip Oil
Licenses and training
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New York State licensed esthetician
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Makeup Artist, IATSE Local 798 (Motion Picture and Television)
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Alumnus Goldman Sachs 10,000 Small Businesses Program
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Christine Valmy, 600-hour esthetics program
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Make-Up Designory (MUD)
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Dermaplaning certification, Glowbar
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Integrative Nutrition Health Coach (IIN)
In the Press
